When it comes to online marketing article is king. When we drill it down to paid crusade marketing, it all begins with keywords. Without proper keyword strategies, no pay per click campaign can become profitable.
There are many different keyword strategies, most of them are terrible, many are good & few are totally excellent. Before you dive into using any singular keyword strategy, think about how it would match your style or marketing, your audience & such.
Absolute Worst Keyword Strategy
The worst thing you can do is to put hundreds or even thousands of keywords into a singular adgroup. You will see your quality score go all the way down, your minimum bids get jacked all the way up & many of your keywords will get disabled. This is none other than the infamous Google Slap.
Location Strategy
Many citizen are using crusade engines to look for a school, look for a date, look for a used car, find a singular service within their location. Now if that is your target audience, you would add the name of the city or state into your keywords, right?
If you are selling a product which can be instantly downloaded online, you take the above idea & you add city or state into your keywords. It this case the strategy does not match your product because citizen who want to download online will not enter their city or state. In this case, location does not matter.
Review Strategy
When it comes to buying things, citizen want to crusade for reviews online so that they can make the right decision on what exactly to buy. It is no underground that exact product names & product numbers turn very well.
If you are selling a totally new product & you have zero competitors, using on your product name as a keyword will bring you no traffic because nobody is searching for it!
You could delineate a few other related yet different products which solves the same problem that your product solves & you then gift your product as the greatest new solution. There is just something about new shiny objects that attract people.
Summary
You hear about all sorts of different keyword explore strategies all over the web, however, you should only test those that match you current business. You will never know what literally works for you until you test it out.
Paid hunt Marketing - Get More Profits With Keyword Strategies